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SEAT Ireland has today announced outstanding sales results for the first quarter of 2019 cementing its position as one of the fastest growing car brands in the Irish market. Q1 has seen SEAT consistently outperform the Irish market which is down some 11% overall, by increasing its sales by 7% year on year resulting in a record market share of 3.34%.

An unprecedented result. In March, SEAT achieved its highest sales volume in an individual month in its nearly seven decades of history. The carmaker sold 62,500 vehicles, which is 3.5% more than in March of 2018 (60,400), which until now was the highest sales figure for a single month.

The March results helped close a record first quarter for SEAT. The company’s global sales went up by 8.8% compared to the first three months of 2018, and with 151,400 vehicles delivered, the figure broke last year’s first quarter record (139,200).

Black and white images as opposed to ultra HD 4K video, faxes versus apps and vinyl LPs against mp3. Society has evolved tremendously in the past 50 years, but in what ways has the car industry changed? We take a look at some of the figures that give an idea of just how much:

SEAT presented its electric strategy today which, until the beginning of 2021, will include six electric and plug-in hybrid models. The electric version of the Mii and el-Born will be the brand’s first two fully electric models, while the new generation Leon and the Tarraco will feature a plug-in hybrid version. Furthermore, the CUPRA Leon and the CUPRA Formentor will also have a plug-in hybrid variant. SEAT President Luca de Meo also announced today at the company’s annual media conference that the CUPRA Formentor, the new CUV that was unveiled at the Geneva Motor Show, will be built at the Martorell factory.

For the first time in the history of the company, SEAT will develop a new vehicle platform in collaboration with the Volkswagen brand, a smaller version of the Modular Electric Drive Toolkit (MEB) on which multiple vehicles of the size of around four metres in length by different brands, SEAT among them, will be made. The goal of the new platform is to develop affordable electric vehicles, with an entry level price below 20,000 euros. More than 300 highly skilled engineers will be participating in this project in Spain.

A dune field measuring 22 kilometres long and 5 kilometres wide, featuring mountains of sand, varying terrain and extreme temperatures. This is the challenge facing the SEAT Tarraco in Morocco’s largest desert.

Energy-efficient appliances, automatic sprinkler systems, low flow taps in kitchens and bathrooms… Raising awareness about wasting water has gained ground in people’s homes, but what about in industry? The efforts made by SEAT highlight how much progress has been made on this topic, with the commitment to preserving ecosystems as a basic cornerstone of its environmental strategy.